Image by Volodymyr Hryshchenko on UnSplash

Wishcycling is when people place non-recyclable items in the recycling and hope those items will end up being recycled. The unfortunate reality, though, is that these actions contaminate the recycling stream and reinforce the very problem of waste.

Wishcycling comes from a place of good intentions, but as we all know, good intentions do not always lead to good outcomes.

I think it’s safe to say everyone has done this at some stage.

We’ve popped the coffee cup into the recycling bin with some coffee still in it and the lid on, or that thin plastic wrapper, a pizza box, lightbulb, broken drinking glass, batteries, chopsticks, maybe even an extension…

The Disruptive Design Method (DDM) is a systems-based approach to creative problem solving for tackling complex social and environmental issues. It combines sociological inquiry methods (mining) with systems explorations (landscaping) and design and creativity (building) approaches. The method is built on systems, sustainability and design, allowing for a three-dimensional perspective…

Sustainable design is the approach to creating products and services that have considered the environmental, social, and economic impacts from the initial phase through to the end of life. EcoDesign is a core tool in the matrix of approaches that enables the Circular Economy.

There is a well-quoted statistic that says around 80% of the ecological impacts of a product are locked in at the design phase. If you look at the full life cycle of a product and the potential impacts it may have, be it in the manufacturing or at the end…

Leyla Acaroglu

UNEP Champion of the Earth, Designer, Sociologist, Sustainability Provocateur, TED Speaker, Educator, Founder of, &

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store